Evian :World-famous mineral water

Evian :World-famous mineral water

The Nomad bottle is light plastic and it has been shaped to fit the hand. Thanks to the threaded cone-shaped cap the bottle is easy to open and re-seal.

With its 44 % market share, Evian is the world’s No. 1 in non-carbonated natural mineral waters. In all bottled waters it ranks second. Evian is sold in over 120 countries, particularly France and the USA. In Finland Evian has been on the market since the early 1990s; last fall it became part of Sinebrychoff’s product line.

Interest in healthy drinking habits and health-promoting products has enhanced Evian’s recognizability and sales. Because consumers have become more demanding about the quality of their drinking water, the market for non-carbonated natural mineral waters has grown significantly in Finland.

Evian bubbles up from springs in the French Alps. The story goes that in 1789 the aristocratic Marques de Lessert was hiking in the Alps and drank the water from the springs. Afterwards he was absolutely certain that it was just this spring water that had cured his kidney problems and otherwise improved his health. Thus began Evian’s world conquest. Evian became famous for its healing effects and Evian’s town developed into a famous spa resort.

Evian’s 0.75-litre Nomad bottle is sold at R-Kiosks, golf courses and amusement parks. Next autumn the Nomad bottle will be launched more extensively in convenience stores. Evian’s 1.5-litre and 0.5-litre plastic bottles are available from all well-stocked food stores.

FROM:http://www.koff.fi/en/news/info/304.html

Evian Historic French Town Sparkles With Spring Water

Visit a natural spring that emerged after the last ice age at the foot of the Alps

Here in the quiet town of Evian, France, on the shore of Lake Geneva, you step into an alley and hear a refreshing splash. It’s the sound of the water that made this town of 7,500 residents famous: It’s Evian.

Across the globe, Evian’s products are ceremoniously served by waiters at sidewalk cafes, sipped by spa-goers and chugged by the liter?for a price. In Evian itself, residents, guests and occasional visitors just stroll down Avenue des Sources and fill up?free of charge. The water, fed by mountain snow, percolates through the ground for 15 years before it emerges in Evian.

Famous water
Evian’s water has been popular for millennia. Its more recent history traces to 1789 when a visiting marquis claimed the water cured his kidney stones. The spring’s owner recognized a marketing opportunity, and began bottling and selling the water. The water wasn’t just for drinking, though. The newly formed Evian bottling company made the city a vacation spot. Evian offers Alpine scenery, a few streets of historic buildings and a grand hotel that is a throwback to the late 19th century, built when Europe’s well-heeled came from across the continent to take the water.

For as little as $34, visitors today can bathe, sauna and swim in Evian water at a local spa and health club. The spa, more functional than splashy, is subsidized by the French health care service, and many of those taking 12-jet showers of pulsating hot and cold Evian water come for therapy. Wile there, they can visit the bottling factory, wander an Evian company exhibit hall, and even swim in the famous water at an inexpensive spa. It’s a diverting daytrip from Switzerland, linked to the town by lake steamers.

FROM:http://blog.hjenglish.com/cheney/archive/2006/01/23/216401.html